During 2009, Country Road created the brand Trenery, which currently has over 50 stores across Australia, New Zealand, South Africa and concessions in David Jones stores across Australia and New Zealand. In 2012, Country Road purchased Witchery Group, which include Witchery and Mimco for $172 million. The takeover created one of the biggest speciality apparel retailers in Australia, with 517 stores and $679 million in annual sales. In 2014, Country Road launched a line of activewear called Country Road Active, as well as launching a jewellery line around the same time. During 2015, Country Road launched its homewares range in most David Jones stores across Australia. In 2016, Country Road launched sunglasses for women and purchased leading Australian menswear brand Politix. In October 2017, Country Road launched personalisation service for online orders.