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Interesting facts about playing the guitar

Not Knowing How To Distinguish Yourself From The Competition. The best way to distinguish yourself from your competitors is to not have any. Read the last sentence several times and think about what it means! How can this apply to your situation as a guitar teacher? There are probably dozens (or hundreds) of guitar teachers in your local area, so it may seem impossible to "not have competitors"....or is it? One effective way to make all competition "irrelevant" is to offer something that no other guitar teacher in your area does. Having several teaching models in addition to the standard one-on-one guitar lessons is one such possibility, but there are MANY others. The options range from changing the way you conduct lessons to thinking of innovative ways for overcoming objections of prospective guitar students that will make them want to choose you over the competition every time.



and here is another

Not Being Able To Think Of Unconventional Ways Of Attracting More Prospective Students. Even if all you do is post flyers in your area and take out ads in newspapers, what have you done to maximize the results you get from these efforts? If you simply try to copy what everyone around you is doing to attract more guitar students, you will get the same results as everyone else. But if you want to grow your guitar teaching business and help more people than the average guitar teacher, then you will need to use approaches that are better than average. Taking some marketing classes will help you to greatly increase the response rate to standard ads. But in addition to the obvious, it is often the most unconventional methods that bring the best results. Have you thought about partnering up with a music store around your area to refer students/customers to each other? This idea can result in much more business for both parties, and it costs nothing to set up! I have a guitar student right now (who is a professional guitar teacher) who does this in his area and almost all of his 57 students came from this single idea!



and finally

Why Guitar Teachers Fail, Reason #5: Accepting Mediocre Guitar Teaching Skills.There is nothing more harmful to your reputation as a guitar teacher than continually offering mediocre lessons that don't get great results for your students. This is commonly what happens for teachers when they become comfortable going through the same processes every day without actively trying to improve their teaching skills. Compare this to other businesses where you could be sued/get into legal trouble if you are not providing the results your clients paid for, or claimed to be qualified for something when you really weren't. Of course, guitar teachers are not licensed in the same way as doctors, lawyers and other professionals. This leaves the door wide open for teachers who are truly unqualified and do not get real results for their students.