VH1 produced a USA version of the series of this show for American television, beginning in 2002 with I Love the ’80s. The programs consist of celebrities discussing American pop culture that relate to the program’s overall topic. The series continued with programs focusing on decades, such as I Love the ’70s, as well as doing sequels to previously done decades, such as I Love the ’80s Strikes Back. 2008 featured the premiere of I Love the New Millennium, the first series to be completed before the end of the decade presented. The series has so far released two programs that were not focused on decades, with I Love Toys and I Love the Holidays. The use of the word “love” instead of the heart symbol was presumably to avoid a trademark dispute with the state of New York, owners of the ILove trademark in the United States.